We are a boutique social business leveraging high-end design, traditional craft
techniques, technology and bespoke experiences to preserve heritage artisanal work and cultural identity.
We connect home based workshops with brands and international markets to create a system for financial predictability and enhance livelihoods of local craftspeople. We immerse ourselves into the field to crack down the code on the local challenges for artisans and come up with solutions. We operate on a zero waste mission. We are committed to sourcing and processing 100 percent local raw materials. We work at the very root of the craft supporting and employing exclusively traditional hand working techniques with designs adapted for the 21st century market.
We use technology to bridge the gap between artisans and consumers and to create a system to protect authenticity. We are establishing a sustainable mechanism for collective brand development and ownership of collective intellectual property.
Through our bespoke experiences, we piece together the mosaic of food, fiber and nature as they are defined in different cultures and spaces.
We currently operate in Guatemala and Romania.
Artisans and their families lead thriving lives whose social and economic advancement is the result of their skills being justly valued and protected.
Hatch the untapped potential of artisans and back their efforts to experience successful and sustainable growth by supporting their quest to identify solutions to their challenges.
Committed to zero Waste. 100 percent traceability of the fibre. Locally sourced and processed materials. Heritage textile and traditional techniques employed for all our branded products.
The Road to Rug
Romania faces a wool processing deficit due to lack of collection centers, washers and wool combing systems. Over 70 percent of the yield of wool annually goes to waste, either by being burned or simply being landfilled.
Maria is committed to continuing her craft, as she has been for the past forty eight years. When it's time for shearing the sheep in the village, she's a trusted partner of the local shepherds. She gets the raw wool, washes it at the river, combs it by hand and hand spins the yarn to secure her year long supply for weaving.
It takes sixty hours of work for each rug to come to life, over a year long period of time. Weaving was a community affair, a mother daughter bonding time and wisdom sharing treat.
With the rise of cheap imports and increasing migration, the younger generation won't carry on the tradition or the learn how to weave, but if we bring enough business to Maria, the craft will go on.